Nintendo Wii Needs Price Cut to $149

The Sony Playstation three and the Microsoft Xbox360 just dropped the price of their consoles to $299. First it was the PS3 and then Microsoft responded the next week with their own price cut to $299. Is the Nintendo Wii price cut next?

During the last year there have been rumors of price cuts for the PS3 and for the Xbox360. Now after all of these months, during the last week or so, these rumors have become reality. The Playstation 3 is currently is in third place in this generation of consoles, just behind the Microsoft Xbox 360 which is in second place. Sales of these two video game systems will surely spike during the coming weeks, so what about Nintendo?

The Nintendo Wii is almost three years old as it was first introduced in the United States in 2006. The Wii has never had a price cut since it has been out. The Wii is long overdue for some kind of price cut. And now that the two competitor systems have just cut their prices, now would be the perfect time for Nintendo to follow up. They’ve made statements in the past that they are comfortable with the Wii at $249, and don’t want to price cut.

Some analysts think its time for a Nintendo Wii price cut.  According to this article, EEDAR analyst Jesse Divnich says this regarding the Nintendo Wii:

“Essentially, Nintendo stole potential PlayStation 3 and Xbox 360 consumers from this hardware lifecycle three years in advance. In order to maintain this position Nintendo should drop their Wii console down to $199, not because the current Xbox 360 or PlayStation 3 pricing structure poses a threat; rather, because they will eventually pose a threat. Nintendo’s strategy should be to capture as many consumer dollars as possible while their competitors are still weak in their offerings to the casual audience and price sensitive consumers.”

The Nintendo Wii has “last generation” graphics and is behind when compared to the Playstation 3 or the Microsoft Xbox360. If they want to keep their momentum, and to stay at a friendly consumer price point, in my opinion I think they should lower the price to $149. At this price point, Nintendo would probably stay number one in this console generation and sell even more Nintendo Wii systems.

This is probably wishful thinking. If any price cut is made this year, it would probably be to only $199. You need to also take into effect the cost of the Nintendo DSi system. This portable system is $169, so if they cut the Wii to $199, the Wii will only be thirty bucks more than the DSi. Would you rather buy a portable console for $169 or get their current gen console for thirty more dollars?

Taking that into account, one of two things can happen this year. There might be no price cut for the Wii. Instead Nintendo might put together some kind of special bundle package and keep the price at $249, and keep the DSi at $169. Or one other possibility. They will cut the price of the Wii to $199 (one can wish for that nice $149 price point) and then lower the price of the DSi too. They would have to, the prices are too close.

The last three months of the shopping quarter for video games is coming soon. The fourth quarter will be during the months of October, November and December. It’s during this time we should find out what will happen next with the Nintendo Wii. What do you think? What should Nintendo’s next move be?

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8 Comments

  1. Posted August 27, 2009 at 9:45 pm

    Good Stuff

    Interesting

    Best Regards

  2. Posted August 28, 2009 at 1:26 am

    you had written the article well. I don’t keep track of these gadgets, but I did like your writing style.Moreover, I did earn few things about play-station.

  3. Posted August 28, 2009 at 9:01 pm

    Nintendo just issued a statement saying they have no plans to reduce the price of the Wii anytime soon. This word comes right from the head hancho, the President of Nintendo.

  4. Posted August 29, 2009 at 10:31 am

    Well the wii is the most popular out of the 3 current generation of systems. Why fix something that isn’t broken?

    The wii had to have been the most brilliant idea ever.

  5. Posted August 29, 2009 at 3:21 pm

    Yes, but now the market has changed and will be changing over the next few months because of the price drops. Nintendo may not price drop, or put a special bundle together right now, but they will need to do something to counter the competition eventually.

  6. Posted August 30, 2009 at 3:39 am

    well nice article and i agree with it being outdated i mean it cant even play dvds but lets face it the motion sensor crap is a fad. in years we will be laughing at it. all the good games for the wii like smash bros dont even use the motion sensor.everyone i know that has it also has a 360 and they like it way more.

  7. Posted August 30, 2009 at 9:32 pm

    Very good article! I agree that Nintendo Wii should be cheaper. I have foud a game that is much cheaper than the Wii and it has games built in it. I think that more people would buy Wii games if the price was lower.

  8. Posted August 31, 2009 at 3:20 pm

    It’s hard to say if motion sensing is really a fad because Sony and Microsoft and both putting their money into motion sensing technology. Next year Sony is releasing their own motion sensing device for the PS3.

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