Activision Fears That Star Wars Put an End to World of Warcraft
Activision fears that Star Wars put an end to World of Warcraft – Activision, Star Wars, World of Warcraft, Blizzard, Electronic Arts, WOW, MMORPG, Star Wars: The Old Republic, EA, StarWars, Star Wars Old Republic.
World of Warcraft is probably the online multiplayer game with more registered users. For months, exceeded 12 million registered players all over the world to which we must add also those who play on free servers. However, his reign, which lasted many years, is about to be tested by a strong rival. This is the new universe of Star Wars, Star Wars: The Old Republic massively multiplayer online game that Electronic Arts will put on the street for 20 December.
World of Warcraft, WOW for older players, has evolved over the years getting into the Guinness Book of Records as the most popular MMORPG of all time, and long ago reached stratospheric sales figures. Last year earned more than 10,000 million dollars. It is one of the greatest assets of Activision / Blizzard, who treat the game as if it were the jewel in the crown, with continuous updates, new chapters, and always-expanding maps. Also take care of the technical aspect of the game, with servers in most cases go smoothly.
Now they are afraid of losing market share at the hands of Star Wars. The difference between the two worlds far beyond the argument. WOW has had to work for years to become something of an acquired taste, and has grown its customer base mainly through word of mouth, through recommendations of player player. On the other hand, who does not know Lucas Films? I do not even have to be an amateur end so that the universe is attractive with its robots, multiple races, the great number of planets and the background of trade, war and political struggle.
Clearly, if the Star Wars just beating market share and thus depriving them of benefits to Activision, would be a Pyrrhic victory. Much of the income earned by Electronic Arts will end up in the hands of the Lucas empire license fees to use the franchise. In addition, Star Wars: The Old Republic development has not been cheap. The company has spent more than $ 100 million, hoping to attract 2 million subscribers quickly, but need to keep a little more than half a million to begin to be profitable. Also comes at a time when just lost 800.000 WOW subscribers, while 3 to 4 million more may unsubscribe to move to other payments where the Force go with them.