Ea Claims That Steam Deals Cannibalize Sales….
…. I wonder what EA will say next.
Whenever someone wants to find the big evil corporation of video games…. they are pointed to EA. EA has this “reputation” for doing things that essentially cheapen gaming itself. Things such as purchasing certain companies that use to produce gems of gaming, and then use the names of those gems to produce and sell terrible games in their place.
According to the senior vice president of EA, steam sales ” cheapen intellectual property”. However an article by PC gamer details the response of Steam’s director of business management… Jason Holtman
“If that’s what we thought was happening, or that’s what we saw happening, we wouldn’t do it. Actually, all the data is contrary to that. A promotion is not a policy: a promotion is just a feature to give people more value.
The PC gamer article also indicated that the days after the sales were finished had only resulted in the steam sales remaining constant… if not increased.
“Those features you’re talking about – like the sales – we just think of them as customer features. They’re not policies or mandates. Things like this are super smart: this would be fun; people would play this game; they’d pick it up if they didn’t have it; they’d tell their friends about it.”
Perhaps EA just wanted something bad to say about Steam. Perhaps EA wanted people to buy their games a bit more. Maybe EA just genuinely thought that Steam Sales cheapen games and they thought they were doing the right thing by stating their opinion. I can’t say I know. I can’t say that EA is as evil as some people would make them out to be. However the next EA says something, it would make them look more respectable if they claimed something with a bit of “ground” under it.