Should Customers Tell Gamestop: Screw You for Pulling Onlive Coupons From “Deus Ex”

After reportedly telling its employees to remove an OnLive coupon from the game’s boxes and pulling their copies of Square Enix’s new title " Deus Ex: Human Revolution", Gamestop is offering to customers who bought copies of the game, a $50 coupon and a buy one get one free coupon on an used game.

After reportedly telling its employees to remove an OnLive coupon from the game’s boxes and  pulling their copies of Square Enix’s new title ” Deus Ex: Human Revolution”, Gamestop is offering to customers who bought copies of the game, a $50 coupon and a buy one get one free coupon on an used game.   But this offer is only for customers who bought a copy of “Deus Ex: Human Revolution” and found the OnLive coupon had been taken out.

1UP  reported Gamespot has apologized to its customers via an email saying,

“We were not aware that the product box would contain this competitor’s offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.”

Ars Technica reported,  the game’s publisher Square Enix issued a statement of their own apologizing for not  informing Gamespot of the waivers.

The statement from Square Enix read, “GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies.”

Why would Gamestop pull the coupons from the sealed boxes and run the risk of losing loyal customers?

Because..

   1. Gamestop is devising its own way of streaming online gaming.

   2. Gamestop’s  does not promote opposing products from its competitors. 

How would this be competition for Gamestop?

 Well, back in April, Gamestop attained Spawn Labs and Impulse, two digital distribution companies, and has stated the OnLive service competes against their distribution companies.

I think Gamestop could’ve handled the situtation better.  

Sure, they were not informed beforehand about the coupon, but to tamper with a product and remove a promotion they found to be against their policy…. this wasn’t right.  They could’ve just sent the product back to the distributor, stating why they were returning it and tried to work something out.

The way I see it, Square Enix was wrong for not informing Gamestop of the coupon and Gamestop was wrong for opening the products and removing the coupons.

Let me know if this is what you think.


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3 Comments
  1. Posted August 28, 2011 at 11:20 am

    Nice review.

  2. Posted August 28, 2011 at 2:09 pm

    This is what is wrong with American business. As soon as they don’t need you know more, the respect is out the window! Good article!

  3. Posted August 30, 2011 at 4:35 pm

    Agreed with your article, both parties are at fault here

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