THQ Take Video Game Marketing Into the Gritty Streets

The much anticipated launch of TH-Q’s forthcoming masterpiece Red Faction: Guerrilla Warfare has been greatly anticipated by many gamers all over the country this year. That furore was greatly amplified by the team’s decision to make their marketing campaign sum what challenging and guerrilla like, like the game itself.

The game? To steal copies copies of red faction that were left in a car in a London street with a sledge hammer chained to it to enable those passers by, wishing to relieve some stress and also claim their copy of the game.

Marketing bodies at THQ must applaud themselves and pat each others back for having and containing the determination long enough to go through with this seemingly irresponsible act that seems to encourage random bouts of urban destruction from passers by; my thanks goes out to these gaming companies that have not lost the ability to think as children in the wonderment of the world in promoting their products. As Cap-com did not think twice about hiding realistic looking body parts around London whilst promoting their Resident Evil 5 Game and EA did not think twice about converting a petrol station into a realistic looking missile silo for Mercenaries.  These marketeers are Gods among Men with the ability to enthral and en capture our imaginations.