Zynga Wants to Fight Competitors in New Online Games
Zynga Davy Sulock software developer working in the office of the games recently released Mafia Wars II on video Zynga headquarters in San Francisco, California. The social gaming company Zynga games a whole new slate of games based on bingo, casinos and hidden objects in the drawing fresh players.
Zynga is a new culture of paris games and Internet service to auto-run will help ward off rivals and reduce its dependence on Facebook, as he prepares to install a hot IPO expected.
The company, which now dominates the social game with the old songs like Farmville, announced a series of games on Tuesday to enter the territory of casinos cool medieval landscapes. He introduced “Project Z”, a service code-named emerging that will allow players to play through a web browser without having to boot from Facebook.
Zynga host of the rare media event at its headquarters in San Francisco just weeks after the company showed a sharp drop in quarterly profit.
Chief executive Mark Pincus avoided discussing the IPO, but Zynga first presentation of the mainstream media was a signal to analysts the company is serious and Wall Street on track to go public.
“Zynga wants the world to know you have a portfolio of games. The fact that they are the press conference and I’ve never done before is a harbinger of things to come,” said analyst Arvind Bhatia Sterne Agee. “It’s good these games Zynga are different, so players do not receive a factor of exhaustion.”
The company, which rose to fame with the Mafia Wars and Farmville, filed an initial public offering of up to $ 1 billion in July. However, the approximate market conditions stimulated by the weak economy forced to delay its debut, according to press reports.
Now, rivals ranging from Walt Disney Co to Electronic Arts are making progress in social and casual games on the Internet that involve play with a group of friends.
Pincus on Tuesday announced several new games like DreamZoo Mobile Game where players collect the animals, a medieval-themed game called Facebook rooms of the castle, and playing bingo together in Las Vegas. Another game, Hidden Ninja players will be able to search for hidden objects.
It also issued a new Facebook game based on HTML5 technology can play a number of devices, from smartphones to tablets such as iPad from Apple.
Apart from a dependence type game Farmville – Town Town, released last year, is essentially an urban version – investors worry Zynga is too beholden to Facebook, the most important platform for their games, which takes 30 to percent of revenue on this platform.
Liked it
